Most small business owners, sole traders, and partners in business seem to forget that THEY are their brand.
To get on in life, work and business:
- you need to project your vision, business values and ambition through your personal brand and appearance
- you also need to project your skills, knowledge and expertise to convince the customer that you are the best person and business to provide the services they require
A personal brand needs to suit your business environment, culture and your personality.
What you wear, how you wear it and how you present yourself to your customers is crucial.
'It takes 30 seconds to create a lasting impression '
Would you arrive for an important business meeting or a networking event where you only have 30 seconds to sell yourself and your services, dressed in casual beachwear, shorts and sunglasses?
You would?- then read my previous blogs www.lookgood-feel-good-beconfident.blogger.com
www.dresstoimpress-dressforsuccess.blogger.com
OR better still book yourself a place on my Personal Branding Workshops or a one-to-one coaching session, to learn the secrets of dressing to impress.