Welcome to my Blog for activities with Topaz Image Consultancy

In July I have attended several incredible networking events across West Yorkshire and met some amazing people.Lots of useful contacts made and have been to visit potential sites where I can deliver my Image services- hair and beauty spas, training facilities and community centres.

I have challenged the 'Ladies who like to meet for coffee'(Coordinated by Wendy Kipling on Linkedin) to 'wear colour' for our next meeting at Cedar Court Hotel,(Bradford end of M606) Can you rise to the challenge? There is no need to wear black for business attire- there are so many wonderful alternatives, and it is still summer!

Series of Colour Workshops planned for the Autumn- no need to feel miserable wearing dark colours in the Winter . Put some colour into your life- makes you look and feel more vibrant!

Saturday 28 July 2012

Personal Branding- Look good-feelgood-be confident in business

Many of my clients (men and women) struggle to create a personal brand .Most are in business or in senior management or professional roles, and they or their organisation has spents lots of time, effort and money to create a business brand.

Most small business owners, sole traders, and partners in business seem to forget that THEY are their brand.
To get on in life, work and business:
  •  you need to project your vision, business values and ambition through your personal brand and appearance
  • you also need to project your skills, knowledge and expertise to convince the customer that you are the best person and business to provide the services they require
People buy people- and if they don't like what they see, they are unlikely to buy your services.

A personal brand needs to suit your business environment, culture and your personality.

What you wear, how you wear it and how you present yourself to your customers is crucial.
'It takes 30 seconds to create a lasting impression '

Would you arrive for an important business meeting or a networking event where you only have 30 seconds to sell yourself and your services, dressed in casual beachwear, shorts and sunglasses?

You would?- then read my previous blogs www.lookgood-feel-good-beconfident.blogger.com
www.dresstoimpress-dressforsuccess.blogger.com

OR better still book yourself a place on my Personal Branding Workshops or a one-to-one coaching session, to learn the secrets of dressing to impress.

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